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Saul 'Canelo' Alvarez signs 'most lucrative' deal with sports service DAZN

18 October, 2018, 05:57 | Author: Lora Ball

Alvarez is coming off a victory over Gennady Golovkin in a middleweight showdown in September which cost $84.95 to watch in high definition on pay-per-view.

This month, Alvarez signed a 11-fight deal worth a guaranteed $365 million with the streaming service DAZN, a staggering agreement called "the highest paid guaranteed contract in sports history", by his promoter. The deal is with sports streaming service DAZN and means an average take of $33 million per fight.

The historic deal marks a major change in the boxing landscape, where its biggest stars traditionally fought on pay-per-view.

However, it will earn him more than £1m a week over the five years and Alvarez - beaten only by Floyd Mayweather in a 53-fight career - can increase his earnings if DAZN achieve pre-determined subscription targets.

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As far as his new contract is concerned - the richest in the history of pro sports - Canelo says he's not about to go on a spending spree because he's already rich and has everything he wants.

Álvarez's next fight is against Britain's Rocky Fielding on 15 December at New York's Madison Square Garden.

That may prove problematic for fighters who have deals with other broadcasters. The signing of Alvarez kicks off the DAZN-boxing partnership with an exclamation point and plenty of zeroes.

"This is only from my hard work", Alvarez told ESPN. Boxing fans also stand to score as the middleweight champion - who is the sport's biggest star - will no longer fight on pay-per-view thanks to the new contract. "DAZN has the flawless platform to make this dream come true, and with the biggest star in the sport at the helm of this journey, I have no doubts that we will succeed in unimaginable ways".

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Alvarez and Britain's Fielding will hold a news conference in NY on Wednesday to promote their fight at Madison Square Garden.

"Never. I was never anxious because I'm very confident in myself", he said.

Alvarez said he has confidence DAZN will succeed. I am very grateful to HBO and to Showtime for what they did for my career, but I am happy we're moving forward and that I will be able to fight on a platform that is the future.

"I've always liked a challenge, and this is yet another challenger in my career", Alvarez said.

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