Apple’s budget-friendly iPhone Xr will start at $749
13 September, 2018, 11:26 | Author: Larry Hoffman
While you may be thinking "there's nothing "mid-range" about $749", be reminded that the iPhone Xs and Xs Max cost $1000 and $1100, respectively, making the all-new Xr a fairly significant price cut in Apple terms.
In the end, though, the iPhone Xs and iPhone Xs Max are about doing just what we expectedApple to do: give its flagship a polish and keep it looking competitive against the high-end Android alternatives.
With that in mind, let's look at the prices, details and launch dates of the new iPhones. and the new lineup's importance to AAPL shareholders.
It follows previous rumours that the company will introduce a larger screened 6.5in iPhone - allegedly the XS Max - alongside the new 5.8in display iPhone XS, which is the same size screen as last year's iPhone X. It's faster, with a new 7nm A12 Bionic processor, has up to 512GB in storage and has dual-SIM support. It also offers improved IP68 water resistance. The Xs Max is Apple's halo product, a phone for the customer who is clearly already going to buy an iPhone, and tends to buy the "best" iPhone at every upgrade interval. Both phones have "Super Retina" displays with the highest pixel density of any iOS devices.
Apple's removal of the 3.5mm headphone jack has been considered a controversial and user-hostile decision beginning with the iPhone 7, so it's no surprise the latest devices are also missing the port.
Other analysts have slightly different prices-$699, $969 and $1,069-but all are banking on Apple to raise prices again and deliver more revenue in the year ahead.
In addition, unlike the stainless steel compositions of the Xs and Xs Max, the Xr is made of "7000 series aerospace grade aluminum" with a glass back for wireless charging, while opting for a single 12-megapixel wide-angle rear lens camera, rather than dual lenses.
The biggest aesthetic shakeup is that the iPhone XR will arrive in no less than six new technicolour finishes, including blue, yellow and red. The iPhone Xs Max is the Supersized Big Mac and fries phone for an era of healthier digital diets.
Prior generations of the Apple watchused a variation of an Imagination SGX core. They will have facial-recognition technology to unlock the device.
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The importance of these new iPhones to Apple and AAPL shareholders can't be understated.
iPhone XR camera: What's the camera like on the iPhone Xr?
The new rotating crown now offers haptic feedback for scrolling through lists, so it's easier to get to specific items. In real time, the processor in the iPhone instantly detects and displays performance metrics-the speed of the ball as it leaves the player's hand, the release angle of each shot, even the position of the player's legs.
In the quarter ended December 31, 2017 (the first full quarter following the iPhone X launch, and including the all-important holiday season), iPhone sales represented 69% of total AAPL revenue.
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Leaked photos show budget iPhone looks just like old iPhone
The new iPhones will still use Lightning, and what's odd about that is that Apple will continue to ship them with a 5W charger. New MacBook: The company is preparing a new lower-cost laptop with a 13-inch Retina display to succeed the MacBook Air.
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