Firm linked to Uhuru's campaign suspended

18 March, 2018, 02:13 | Author: Larry Hoffman
  • Illustration by Alex Castro  The Verge

But what Facebook didn't say may be more important: The number of people affected by this aggressive form of data grabbing likely numbered in the tens of millions. Data scientist and former Cambridge Analytica employee Christopher Wylie, speaking to The Guardian, described this as an effort to "target their inner demons".

But as well as the data, the app also reportedly collected the information of their Facebook friends, allowing a massive data bank to be built.

Through Kogan's company Global Science Research (GSR), in collaboration with Cambridge Analytica, hundreds of thousands of users were paid to take a personality test and agreed to have their data collected for academic use, the Observer said. The issue with which Facebook has acted relates to the use of personal data potentially collected without knowledge or permission in order to establish sophisticated models of user's personalities. Facebook said that when it learned of the violation in 2015, it removed Kogan's app.

The details: According to Facebook, Aleksander Kogan, a psychology professor at Cambridge University in the United Kingdom, had collected various kinds of personal data using an app on the social network that approximately 270,000 people had downloaded. "We will take legal action if necessary to hold them responsible and accountable for any unlawful behavior", Masahable quoted Grewal as saying in his statement.

Facebook announced late on Friday, March 16, it was suspending Strategic Communication Laboratories (SCL), including its data analytics firm, Cambridge Analytica, for policy violations pertaining to data retention and collection.

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For the firm's leaders, including board member and later Trump adviser Steve Bannon, it was all about doing battle against their political enemies.

Cambridge Analytica got information from an academic who was asking Facebook users to fill out surveys via an app as it sought to develop an effective campaigning tool.

"In 2015, we learned that".

The Times also reports that because numerous data scientists employed by Cambridge Analytica and SCL were foreigners, it's possible that they violated us election law, a charge Cambridge Analytica denies. According to Facebook, Cambridge Analytica claimed to have complied, but Facebook says it became aware this week that "not all data was deleted". "That was the basis the entire company was built on", he said.

Cambridge Analytica was hired in summer 2016 as part of the Trump campaign's three-pronged data operation.

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A whisteblower, who helped found the data firm, has explained how the largest data leaks in the social network's history allowed the company to exploit the private social media activity of a huge swath of the American electorate.

The firm is backed by the family of billionaire donor Robert Mercer, a hedge fund manager who also supported the Trump campaign and other conservative candidates and causes.

"Several days ago, we received reports that, contrary to the certifications we were given, not all data was deleted", Facebook said in a statement. Kogan then broke Facebook's policies and passed the information to Cambridge and to Wylie.

Kogan did not immediately reply to an emailed request for comment.

CNN reported that no one from the Trump campaign was copied on the email, the sources said.

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