Amazon will stop selling Nest products as Google feud escalates

07 March, 2018, 00:16 | Author: Teresa Adams
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Amazon is poised to take its competition with Google to the next level, as it looks to stop selling the Google Nest line of smart home devices.

Business Insider reports that Amazon's retail team contacted Nest to say that orders from the online retail giant's top brass were to stop selling its smart home gadgets.

After that probably awkward conference call, Nest made a decision to just stop selling their products on Amazon because they want their whole portfolio of products available or nothing at all, according to a person familiar with the company's strategy.

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This is not the first time Amazon and Google have locked horns. In 2015 it stopped selling the Chromecast and Apple TV because they didn't have support for Amazon's streaming video platform, Prime Video. Its parent company and Amazon have been involved in a feud for quite some time now and it appears that the former chose to escalate that late a year ago.

According to Business Insider, Nest's employees were informed via a conference call at the end of a year ago that the retail giant would not be listing its newest products - which include a smart doorbell - on its site.

As Business Insider noted, Amazon is still trying extremely hard to sell consumers on its voice assistant, Alexa, apparently in the belief that the technology will eventually become as ubiquitous as smart phones and tablets (two waves it largely missed out on).

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Third-party sellers may still offer Nest products, but that's not entirely certain right now.

Nest has been a standalone Alphabet subsidiary for the past 3 years, but was recently reabsorbed as part of Google's hardware division. Last week, the Seattle-based company announced that it's purchasing Ring, a creator of "smart" doorbells that include cameras and other home security features, for a reported $1 billion. Amazon continues to sell similar products from other manufacturers such as August, Lighthouse, etc.

Amazon has been developing its own smart home devices for a long time.

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