Chrome deploys ad blocker

16 February, 2018, 07:37 | Author: Teresa Adams
  • Google tackles bad ads

However, this is the first native ad-blocker integrated into the Chrome web browser.

This comes after the technology company chose to enhance user experience as ads were reportedly disrupting online experience.

First announced by the tech giant in April previous year, Google's ad-blocking feature - set by default - will filter out intrusive ads deemed to interrupt the user experience online as well as those not conforming to the Coalition for Better Ads standards. As browsing on mobile devices becomes mainstream this problem can only grow.

But Google is also doing itself and other advertisers a long-term favor.

Google has begun blocking obtrusive adverts by default in its Chrome browser leaving the tech giant, which makes most of its revenue from advertising, in control of the kind of ads users can see.

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In April, news of Google's planned ad blocker was met with apprehension from publishers, who anxious that the technology would torpedo their ad-supported websites and services.

While the exact number remains unknown, many websites generate revenue by displaying ads.

Websites that continue to use these ads after warnings will have all their ads blocked on Chrome. Google's long-awaited ad blocking feature is going live in Chrome.

Google said that as of February 12, roughly 42% of sites that had been identified as failing the Better Ads Standards had resolved the issues.

As part of the process, Chrome will remove ads from those sites that do not follow the Better Ads Standard. The choice is preserved on a per-site basis, so if you allow ads on a particular site, the choice is good only for that site. However, it won't block all ads; just those that are deemed intrusive. Facebook is already waging its own war against clickbait in its crackdown on fake news and related activities.

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Blocking will be live on both desktop and mobile versions of Chrome and will roll out to USA and European Union markets in the first instance.

However, Google wields enormous power. And being that Chrome accounts for 58.4 percent of the browser market, it's sure to make an impact on the way in which we use the internet. So far, according to Google's numbers, it's working.

What are your thoughts on the ad-blocking Chrome browser?

Google is finally putting an end to those rage-inducing advertisements that pop-up on your screen.

Given all of this it's easy to see why Google needed to act. Also audio/video ads with sound that starts playing the moment the site loads is also being banned from now onwards.

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It's still early days in the competition yet tonight's game is critical for PSG as they would want to lay down a marker. He was part of the squad that won the La Decima, which was their 10trophy in Europe's elite club competition.

Quite frankly, after one too many loud videos blasting unbidden from a web page while I was trying to work, Google's plans can't happen soon enough.


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