Is Facebook losing younger users to Snapchat!

15 February, 2018, 02:24 | Author: Larry Hoffman
  • Facebook's Teen Drain       The social network has a tougher time convincing British kids to join              Source EMarketer Inc

The breakdown by age group paints its own grim picture: American Facebook users 11 and below will decrease by 9.3% in 2018; the 12-to-17 bracket will dip by 5.6% and users aged 18 to 24 will decline by 5.8%.

Meanwhile, Facebook's proportion of social network users accessing the platform will continue to decline over the forecast period.

It also helps that Facebook owns Instagram, millennials favorite app next to Snapchat. The trend of dropping Facebook seems to be popular among young millennials as well, as the rate of use for 18- to 24-year-olds is projected to drop a substantial 5.8%. Along with the reduced time, Facebook also - for the first time - witnessed a drop in the daily users in the USA and Canada.

Facebook is surging in popularity among the over-55s, while teenagers and young adults are ditching the social network, a new report has revealed. This year 1.6 million users will sign up to Instagram, whereas Snapchat will add 1.9 million in that age group.

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The social network is still growing but will rely on growth in older age groups. eMarketer predicts Facebook's total US growth will be just 1 percent this year, similar to the growth it saw in the USA and Canada in 2017. The number of users in the U.S. who stopped logging into Facebook doubles to 2.8 million if you factor in all users under the age of 25.

In the United Kingdom, 71% of social network users between 12 and 17 years old will be using Facebook regularly this year, a downgrade of eight points from last year's forecast, EMarketer said.

According to eMarketer analysts, this tactic could see younger users migrate from Snapchat to other platforms in order to avoid the influx of older people. "That's the predicament Facebook is in".

While the loss of younger users is a new twist on the Facebook story, the social media platform has been fighting to recapture the enthusiasm of yesteryear.

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Facebook's growing reputation as a platform for older users may be another turn off for younger users. Over the past few years, the social networking site's teen audience has been decreasing substantially. Snapchat, in contrast, will add 1.9 million users in the same time period.

Last month, Facebook announced a major overhaul of its news feed algorithm to prioritize what friends and family share, while reducing the amount of non-advertising content from publishers and brands. Instagram is one of them.

Facebook's uncool status has been made fun of on Twitter for years.

Instagram is set to remain the more widely used service, but the report suggests Facebook has some work to do with younger users. It's user total is expected to grow by 13.1 percent to reach 104.7 million this year.

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