Dodge's Super Bowl ad sparks controversy

07 February, 2018, 02:08 | Author: Teresa Adams
  • Ram's second Super Bowl commercial goes for greatness

Several social media users also pointed out that the sermon excerpted for the ad, delivered by King exactly 50 years ago yesterday at Ebenezer Baptist Church in Atlanta, also touched on the evils of advertising and overspending on goods like cars.

The Human Right Campaign's Charlotte Clymer added: "It's incredibly disgusting for Dodge to exploit Martin Luther King's words to sell Ram trucks". In a statement to the Times, Dodge said that it "worked closely with the representatives of the Martin Luther King Jr. estate to receive the necessary approvals". People were thoroughly unimpressed, and quite frankly, disappointed that King's words were being used for such a materialistic, trivial sales pitch. Ram Trucks spent upwards of $5 million of its corporate dollars on a Super Bowl ad Sunday night. It stands alongside Coca Cola's The Wonder of Us, Groupon's Who Wouldn't, Coca Cola's Groove, and T-Mobile's LittleOnes.

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Tidwell's response came after an endless evening of criticism. Dodge and Highdive either didn't know or didn't care that MLK spoke out against the exact kind of lie they perpetrated. "One of the specific evils Dr. King condemned was the exploitation of the drum major instinct by advertisers, particularly vehicle advertisers". "That's the new definition of greatness", MLK can be heard saying in the commercial. "And you know, before you know it, you're just buying that stuff".

A Super Bowl ad for a 4WD that used a speech by Martin Luther King Jr is drawing a backlash in the US. You don't have to know the second theory of thermodynamics in physics to serve. "In order to be a man of distinction, you must drink this whiskey", King said. So if you make an income of $5,000, your auto shouldn't cost more than about $2,500. Current Affairs editor Nathan Robinson took the relevant quote and placed it over the video of offending Ram ad, and it paints a much more incriminating picture for the company than the original. The King Center did not respond to a request for comment.

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Dodge ran what I'm comfortable calling the worst Super Bowl ad in history-directly contradicting Martin Luther King's message in order to sell a truck.

King's estate approved the ad, multiple outlets reported. While intentions were good, controversy sparked when The King Center, the nonprofit started by Coretta Scott King, tweeted no involvement with the ad.

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The PFA issued a statement , reading: "The PFA strongly condemn any such views and there is no place for them in football ". " Our action follows a full and thorough investigation ", the club said . "It's nothing racist at all".