Super Bowl ad preview: Amazon's Alexa loses her voice in amusing spot

01 February, 2018, 01:10 | Author: Bertha Harmon
  • Amazon Alexa Can Now Send Text Messages to Any Number in the US

Cardi B shows up to play her hit song "Bodak Yellow", instead of the requested country music, Rebel Wilson tries a little too hard to "set the mood" at a house party, and Sir Anthony Hopkins rounds out the spot in an ending that proves once and for all that the Oscar-winning actor can make nearly anything sound menacing. In the ad, Amazon's solution to their Alexa woes is to replace her with celebrities donning customer service headsets and helping users out themselves. The full 90-second spot will air during Sunday's game.

If you own an Echo or another Alexa-powered speaker, saying "Alexa, send a message" will now let you send SMS messages from your phone number to whatever recipient you'd like.

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'How far is Mars!?' Cardi B exclaims as she covers for Alexa while getting ready inside her huge, walk-in closet. "Its name is the recipe, you [expletive]!"

Chilling: Anthony Hopkins also helped cover for Alexa, and when one user asked him to call her friend up, he creepily replied while feeding peacocks, "I'm afraid Brandon is a little tied up". How am I supposed to know?

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It's a pretty great commercial and it's hilariously on-brand for Cardi B, so check it out above. This guy wanna go to Mars! "For what? There's not even oxygen there!"

Releasing a teaser ad is common tactic among Super Bowl advertisers used to drum up buzz in a relatively low-priced way ahead of the game itself.

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Trey Gowdy, R-S.C., and members of their staffs have reviewed those documents on behalf of the House Intelligence Committee. In other words, the chairman of the Intelligence Committee is seeking to compromise America's national security.

However, perhaps the star of the show is Australian access Rebel Wilson who responds to a request to "set the mood" by talking dirty to guests at a dinner party.

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